Communication Training for Comprehensive Cancer Control (CCC) Professionals 101: Media Planning and Media Relations
This training walks participants through the process of media planning, creating media-friendly materials and building relationships with journalists.
The Media Planning and Media Relations Guide provides a supplement to the course and includes customizable templates to build a tailored media plan and media-ready materials for cancer control programs. The training is interactive and uses evidence-based case studies to prepare cancer control professionals to build an effective media plan.
The development of this training was supported by Cooperative Agreement #5U38DP004972 from the Centers for Disease Control and Prevention (CDC) and is currently supported by Cooperative Agreement #5NU58DP006461 from the CDC.
Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the CDC. The GW Cancer Center would like to thank the CDC for their ongoing collaboration on this program.
Health Education Specialists
This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 2.5 total Category I education contact hours. Maximum advanced-level continuing education contact hours available are 1.0.
- 2.50 Completion
- 2.50 Certified Health Education Specialist/Master Certified Health Education Specialist (CHES®/MCHES®)