This training walks participants through the process of media planning, creating media-friendly materials and building relationships with journalists.

The Media Planning and Media Relations Guide provides a supplement to the course and includes customizable templates to build a tailored media plan and media-ready materials for cancer control programs. The training is interactive and uses evidence-based case studies to prepare cancer control professionals to build an effective media plan. 

The development of this training was supported by Cooperative Agreement #5U38DP004972 from the Centers for Disease Control and Prevention  (CDC) and is currently supported by Cooperative Agreement #NU58DP007539 from the CDC.

Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the CDC. The GW Cancer Center would like to thank the CDC for their ongoing collaboration on this program.

Please note that these materials are currently being updated for purposes of 508 compliance. If you need an accommodation to assist in your use of the materials in the interim, please complete the Accessibility Feedback Form.