Industry Influence on the Practice of Medicine
This module describes how the pharmaceutical industry uses social psychology to influence therapeutic choices of healthcare providers. This eye-opening module discusses detailing (drug rep visits), key opinion leaders, subtle marketing messages in industry-funded education, and why medication samples are a marketing tool.
This activity is intended for physicians, nurses, pharmacists, and other healthcare professionals.
Upon completion of this module, the learner should be able to:
- Identify several techniques used in pharmaceutical marketing.
- Recognize the obligation created by accepting small gifts or meals.
- Discuss the purpose of samples from industry’s point of view.
- Discuss two persuasive techniques documented in social psychology.
- Implement two actions to minimize the effect of industry promotion on prescribing practices.
The material presented in this continuing medical education program is being made available for educational purposes and does not reflect the official views or policies of the DC Department of Health unless explicitly stated.
Georgetown University Medical Center
Director, The DC Center for Rational Prescribing
District of Columbia Department of Health
Georgetown University School of Medicine
Clinical Professor, Obstetrics and Gynecology
George Washington University School of Medicine and Health Sciences
Director, Jacobs Institute of Women's Health
The George Washington University Milken Institute School of Public Health
- Adriane Fugh-Berman, MD* (planner who resolved financial disclosures)
- Kofi Onumah, PharmD, RPh
- Anthony Scialli, MD†
- Susan F. Wood, PhD
Accreditation for Physicians
The George Washington University School of Medicine and Health Sciences is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
The George Washington University School of Medicine and Health Sciences designates this enduring material for a maximum of 1.0 AMA Physician Recognition Award Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Accreditation for Pharmacists
The George Washington University Hospital, Department of Pharmacy is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education.
- 1.00 AMA PRA Category 1 Credit™The George Washington University School of Medicine and Health Sciences is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.
- 1.00 Completion